Creator Economy Journal - Insights and Trends

Notes, benchmarks and opinions from inside a content creator agency.

Two stacked stills from the orange COLORS studio: Quavo and Takeoff performing Hotel Lobby above an AI face-swapped version with two different men in the same poses

Industry23 SEP 2026

Virality has a back catalogue

The Hotel Lobby AI trend has put a 2022 Quavo and Takeoff song back in everyone's feed. What viral moments actually do for a song, and how to be ready for one.

Read →

3D render of a small smartphone showing a blank social post beside a much larger festival lanyard pass with a mint-green strap

Industry17 SEP 2026

The influencer team can't buy a festival

Influencer teams are the right buyer for posts. Creator IP - festivals, shows, products, formats - belongs with brand partnerships teams. How to tell which is which.

Read →

3D render of a paper contract on a desk with one clause highlighted in mint green and a fountain pen resting beside it

Strategy9 SEP 2026

Usage rights are where creator deals go wrong

Most creator deals fall out over one clause. What usage rights actually cover, how to price them, and what fair looks like for both sides.

Read →

3D render of an overflowing office inbox tray stacked high with letters and wearing a tie

Industry26 AUG 2026

An inbox is not a manager

What to actually look for when you're choosing representation - and the tells that you're about to hire an admin function with a commission attached.

Read →

Eating With Tod on stage in front of a packed crowd at FUME BBQ Festival, Twickenham

Campaigns19 AUG 2026

17,500 tickets, zero ad spend

How Eating With Tod's audience filled Twickenham Stadium for FUME BBQ Festival with no paid media - and what it tells brands about what a creator audience is really worth.

Read →

Split scene showing a polished influencer setup and a messy creator workspace

Strategy12 AUG 2026

Influencer marketing vs creator marketing: what's the difference?

The phrases get used interchangeably in decks, Slack threads and social media conversations, but they can describe two very different jobs. One rents an audience. The other commissions original content.

Read →

Flatpay cheque presented to Umana Yana restaurant through Eating With Tod

Strategy30 Jul 2026

Why creator longevity beats one-off virality

A single viral post is a spike. Repeat creator partnerships are a curve. How brands should be measuring the difference.

Read →

Stacked cheeseburger with chilli and grated cheese, Cheap Eats Under £5

Campaigns23 Jul 2026

The perfect formula: organic content + paid spend

Why the best creator campaigns don't end at the organic post - and how turning winning content into paid spend keeps results climbing.

Read →

Crispy schnitzel with creamy herb spaghetti on a white plate

Food & FMCG16 Jul 2026

Food creators are the new media buy

Why food and hospitality creators consistently outperform paid social for FMCG brands, and how to brief them properly.

Read →

3x3 grid of CCA creators including Tod, Jim's Table, Bradley, Clare, Hungry and Foodeanie

Industry9 Jul 2026

What a boutique creator agency actually does

Roster size, access and accountability - the practical differences between a boutique agency and a big-network roster.

Read →