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a boutique content creator agency
CCA - Journal
Creator Economy Journal - Insights and Trends
Notes, benchmarks and opinions from inside a content creator agency.
An inbox is not a manager
What to actually look for when you're choosing representation - and the tells that you're about to hire an admin function with a commission attached.
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17,500 tickets, zero ad spend
How Eating With Tod's audience filled Twickenham Stadium for FUME BBQ Festival with no paid media - and what it tells brands about what a creator audience is really worth.
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Influencer marketing vs creator marketing: what's the difference?
The phrases get used interchangeably in decks, Slack threads and social media conversations, but they can describe two very different jobs. One rents an audience. The other commissions original content.
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Why creator longevity beats one-off virality
A single viral post is a spike. Repeat creator partnerships are a curve. How brands should be measuring the difference.
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The perfect formula: organic content + paid spend
Why the best creator campaigns don't end at the organic post - and how turning winning content into paid spend keeps results climbing.
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Food creators are the new media buy
Why food and hospitality creators consistently outperform paid social for FMCG brands, and how to brief them properly.
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What a boutique creator agency actually does
Roster size, access and accountability - the practical differences between a boutique agency and a big-network roster.
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